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Small Business Startup Guide

From SWOT analysis to financing, getting a business up and running takes work and careful planning. This guide was created to help you along the way. Each step of the process provides resources of information in the form of books and e-books, videos, webs

Target Market

Market Size

You can use the data sources listed under the Industry Analysis page of this guide to help you determine the size of a particular industry in sales or operating revenue for your "Top-Down" estimate of market size.

Health Data

Population Estimates and Projections

Target Market Census Data

Census Geography and Maps

Census data is available for a variety of geographic levels in addition to Canada, the provinces and territories; for example:

  • Census divisions (CD). There are 21 of them in Manitoba).
  • Census subdivisions (CSD). Cities, towns, municipalities and other communities.
  • Census agglomerations (CA). Geographical units made up of more than one adjacent municipality.
  • Census Metropolitan Areas (CMA). Geographical units made up of a central large city and surrounding municipalities whose populations are concentrated just outside the large city's borders.
  • Census Tracts (CT). These are small areas within CMAs and CAs.
  • Forward Sortation (Postal code) Areas (FSA). These are areas containing postal codes that began with the same first three characters (e.g., R3H).
  • Winnipeg Neighbourhood Areas. The City of Winnipeg contracted with Statistics Canada to break down census data by neighbourhood.

When using Winnipeg census data it is important not to confuse the Winnipeg Census Subdivision (the city itself) with the Winnipeg Census Metropolitan Area, which includes the surrounding municipalities (whose populations are concentrated just outside the Winnipeg city boundary).

2016 Census

Household Spending (2012 to date)

In 2010 the Household Spending survey report was redesigned. Essentially the 17 specialized tables of the 1997-2009 series were combined into one table of 312 expenditure items. This table is produced in separate versions to provide expenditure breakdowns by household income, household type, etc.

When you click on a link, only selected data are displayed. Click on the Add/Remove data tab to see checklists of more options.

NOTE: The old CANSIM tables have been replaced by data tables with the same or similar content that has a consistent presentation and that will be dynamically updated as new results are released. You can find a former CANSIM table by using the "Filter results by keyword(s)" option to type the number of the corresponding data table (e.g. 282-0023 and not CANSIM 282-0023). Redirects have also been implemented from former content to the equivalent new content. These links may expire as tables are changed and archived but you can still do a keyword search in Statistics Canada.

Make a recommendation

Do you have a title to recommend for our collection? Use the Suggest a Purchase form to suggest a book, video or journal.

Do you have suggestions or feedback that can help improve this guide? Please contact this guide's author on the "Getting Started" page.